Senior Social Media Specialist (All Genders)

Your Key Responsibilities

• Developing and implementing global social media strategies across organic and paid channels
• Advising internal stakeholders on best practices, audience targeting, funnel strategies, budget allocation, and channel mix
• Acting as the main social media contact for the organization, managing content requests from Divisions, Regions, and Functions
• Planning and managing editorial calendars across global and German social media channels, ongoing content series, and paid social media campaigns
• Collaborating closely with Sales, HR, Communications, and other functions, as well as external agencies
• Providing feedback on creatives in terms of format, hook, CTA, messaging, and platform compliance
• Coordinating content production and ensure timely publication in line with campaign schedules
• Developing an interactive community by responding to comments and encouraging engagement
• Monitoring campaign and channel performance, analyze key metrics, and derive actionable recommendations for optimization
• Tracking trends and identify new formats, tools, and platforms, with a focus on B2B marketing

Your Qualifications

• Completed studies in Marketing, Communications, Social Media, or a related field
• 7-10 years of professional experience in digital marketing, preferred in social media management
• Fluency in both German and English, with a minimum of B2 level proficiency
• Strong understanding of audience behavior, customer journeys, and data-driven marketing
• Creative and strategic thinker with a strong grasp of social media trends and platform mechanics
• Proven experience in editorial planning and the execution of paid social media campaigns 
• Strong knowledge of Meta and LinkedIn Campaign Managers
• Familiarity with Sprinklr and Power BI is a plus
• Hands-on experience with AI tools, particularly in automation and workflow optimization
• Excellent organizational and communication skills, with the ability to collaborate across multiple teams and stakeholders
• Strong analytical mindset with experience in implementing data-driven campaign strategies, data-driven optimization, data analysis, and performance reporting
• Willingness to travel up to 15-20% of the time for work to the headquarter in Herzogenaurach

Our Offer

• Be a part of a global company & international team with a diverse variety of backgrounds, skills and views.
• Grow with us! Get access to training platforms, internal & external trainings, supporting experts and the real-life challenges, where you will put all your skills in practice.
• We work in a hybrid working model, with flexible working hours. Our modern office is located in the center of Wroclaw.
• We offer attractive benefits package, such as medical and dental care, sports card, life insurance for you and your family. We are also providing access to our Mental Comfort Program.
• Our Cafeteria Platform allows you to choose from various benefit options with points added monthly to your account. Haven’t found what you are looking for? Our concierge will be happy to help!
• Join our CSR activities, such as tree planting, riverside cleanup, or participate in other charity events.
• Spend some time with your work colleagues during integrational events, such as mountain trekking, city games and workshops. You can also join one of our many Passion Clubs like Foodies, Sports Team and Language Clubs as well!