Senior Specialist, Branding & Marketing Asia Pacific

Your Key Responsibilities

• Lead branding and marketing projects across Asia Pacific region to enhance Schaeffler’s brand resonance and positioning.
• Develop and implement processes for controlling and reporting on regional marketing, corporate social responsibility, employer branding, sustainability, and sponsorship activities.
• Manage the regional web presence, social media platforms, and intranet in alignment with the Head of Regional Branding & Marketing and in collaboration with the Communications team.
• Oversee the central social media management tool and its governance framework, ensuring effective management of regional branding and corporate marketing campaigns.
• Analyze campaign costs and outcomes, ensuring campaigns meet targets, quality standards, and budget requirements.
• Provide performance analysis for the organization’s digital marketing channels by tracking and interpreting key performance metrics.
• Conduct ongoing research to identify new digital marketing trends and support data-driven marketing strategies.
• Develop innovative digital marketing concepts based on a deep understanding of relevant IT and marketing processes.

Your Qualifications

• Graduate qualificaiton wirth specialization in communication, digital marketing, or branding
• Minimum 5 years' experience in the B2B industry.
• Minimum 10 years’ experience in marketing communication and advertising.
• Strong project management skills, with proven experience in leading, planning, and executing marketing projects and events.
• Familiarity with fundamentals of communication design, video production, digital marketing, and social media tools/software.
• Excellent spoken and written communication skills in English.