Marketing Specialist

Your Key Responsibilities

· Develop Malaysia marketing and communication plans, including digital initiatives, supporting the overall
Malaysia growth strategy
· Pursue new, innovative go-to market strategies supporting marketing of existing and new products or services
· Implement area marketing strategy - including campaigns, events, digital marketing, and PR ensuring that the
marketing objectives are achieved
· Develop a comprehensive sponsorship strategy for Malaysia
· Partner with sales and business units to develop and execute distribution marketing roadmap for Malaysia, in
alignment with SEA/ AP with focus on enhancing digital marketing and brand visibility, including web
presence on distributor websites and social media platforms
· Manage and plan industry-related trade shows and events and provide post-event reporting
· Strengthen the digital presence of Schaeffler brand via all available media – including social and web-based
applications (e.g. e-commerce, mobile app).
· Undertake continuous analysis of competitive environment, market development and consumer trends
· Develop, execute and measure success / ROI of brand and product-specific campaigns that strengthen brand recognition and increase sales
· Manage external vendors to optimize marketing materials and services
· Work closely with sales team and external marketing agencies to translate “Voice of Customer” into relevant
marketing initiatives and collaterals
· Maintain customer co-op fund budget, monitor account activity and propose new ways of increasing brand
visibility within customer programs
· Work with Schaeffler customers to actively promote Schaeffler branded tools and support via customers’
marketing channels
· Work with Sales and Business Development on the development and execution of marketing, advertising and
promotional strategies

Your Qualifications

· Bachelor’s degree in Marketing or Business Administration or relevant degree with a minimum 5 years of
experience in a marketing role in an MNC
· High interest in and affinity with B2B environment, experience in B2C marketing a plus
· Experience with or high interest in Digital Marketing to drive customer engagement and generate new leads
· Self-starter, creative and eager to explore new concepts
· Experience in producing creative digital, print, collateral, and catalog solutions
· Experience in planning/ executing trade fairs, symposiums, marketing events and branding projects
· Capable of understanding the market complexity, competitor dynamics and having good market research
skills to steer marketing efforts
· Past experience of working in or with marketing agencies will be a plus
· Ability to negotiate with outside vendors the most cost-effective solution for a given project
· Experience launching products, new customer programs and marketing campaigns
· Strong MS Office (PowerPoint, Word, Advanced Excel) skills
· Knowledge of SAP and Adobe Ps, Ai, Id a plus
· Good spoken and written communication skills, in English.
· Ability to work under tight timelines and collaborate with colleagues in collegial way. A team player.
· Willingness to travel