Head of Marketing

Your Key Responsibilities

• Develop and implement integrated marketing communication plans for VLS products / brands / service solutions, based on business and product strategies.

 • Oversees product introductions, marketing/sales campaigns, promotion activities, and advertising and assess their success against the plan.

• Ensures connection between marketing and sales functions and supervise joint efforts with distribution channels

• Ensures provision and implementation of required infrastructure and resources for marketing and product management activities (training, tools, guidelines, etc.).

• Implements and coordinates regionally-dedicated tasks and projects led by Global Marketing teams

• Works closely with Sales, Technical Services and Product management teams enabling them to meet their commercial objectives and to ensure that marketing and sales activities are coordinated • Actively engage internal and external stakeholders to enhance and strengthen Schaeffler’s brand identity and resonance

• Works closely with Digital, Regional and Global Marketing teams to define marketing materials and programs, development of marketing tools based on the product related content

• Oversees continuous analysis of competitive environment, market development and consumer trends • Identify strategic sponsorship and brand promotion opportunities in accordance with the Corporate Sponsoring strategy and regional priorities • Ensures compliance and corporate governance with regard to laws, guidelines and standards within the area of responsibility

• Maintains effective internal communication to ensure that all relevant functions are kept informed about marketing objectives

• Ensures deployment of global VLS Marketing & Communications strategies, campaigns and brand initiatives within the Americas region while providing market feedback and recommendations to global teams.

• Acts as a member of the global VLS Marketing & Communications leadership team, contributing regional insights, best practices and growth opportunities to support global business objectives. 

• Ensures consistent application of Schaeffler brand standards, messaging frameworks and communication guidelines across all regional activities and customer touchpoints.

 • Defines, monitors and reports regional marketing performance through agreed KPIs, campaign effectiveness, customer engagement and business impact metrics.

• Provides customer, competitor and market intelligence to support regional business decisions and the development of global marketing strategies.

 • Leads regional internal and external communications activities in alignment with global communications guidelines and business priorities.

Your Qualifications

• Preferred – Graduate in business administration / marketing management with at least 10 to 15 years’ experience in B2B industry 
• Experience in planning/ executing communication & marketing projects and events
• Organizational skills with a high target orientation
• Excellent spoken and written English communication skills.