市场营销&内容经理Marcom & Content Manager（上海）

Your Key Responsibilities

Creative Content Production

• Initiating and drafting creative content production briefs
• Have a precise positioning and POV on the message to convey and emotions to connect
• Ability to convince the audience with an aesthetic and poetic brief presentation
• Translate a creative brief into detailed action plans
• Understand the fundamentals of all production process
• In-house create content and also be able to give clear guidance to various external resources on setting, fitting, styling, etc. in an attempt to carry on the brief direction and deliver high-quality results
• Work with HQ teams to localize international campaigns & content to China market with an understanding of project and campaign positioning within a local context
• Control production standards and values to ensure the content quality and output as per our brand standards
• Social Platform Maintenance
• Work closely with copy regarding social calendar and posts for own media channels
• Observe social channel performance with suggestions and actions for improvement
• Contribute ideas to local editorial programs
• Drive performance marketing with product focus
• Collaboration with Internal and HQ Teams
• Be able to leverage and localized HQ assets for local content development
• Cross-function collaboration across all stakeholders
• Plan & ensure output of the content for timely implementation by the various teams

Your Qualifications

• Bachelor of Fine Arts or above with a focus on Design, Writing, Advertising
• At least 5 years’ experience in relevant job scopes, e.g., Creative Content, content Marketing, Social Teams, In-house creative background is a must. Industrial background is preferred.
• Master AI generator, Midjourney, Stable diffusion for instance.
• Ability to prioritize multiple projects and tasks simultaneously with various cross-functional stakeholders and reliably meet deadlines
• Have absolute passionate in content creation
• Outstanding team player and positive attitude
• Strong sense of ownership and accountability
• Strong understanding of project management tools e.g. MS Office
• Highly verbal and written communication skills in English